FREE 30-MINUTE BRAND STRATEGY CONSULTATION
Apply For Your Free
‘Brand Transformation Consultation’
With B2B Brand Strategy Experts
Speak with one of the founders of Ohio’s top brand agency and discover how to create a B2B brand strategy to:
- Create a brand that drives revenue
- Become a leader in your industry
- Evolve your brand & win more clients
“A true marketing and branding partner.”
Jodi F, Director of Marketing, Manufacturing Company
OUR CLIENTS
Here’s The Truth: You’re Either A Commodity Or You’re A Brand
Dear Marketing Managers,
If you remove the logos from the top 5 websites in your industry… do they all look and sound the same?
We call this the 'commodity trap’.
And it’s EXACTLY what’s holding your business back from being a leader in your industry.
What most branding agencies won’t tell you is that a strategic brand is more than a shiny logo or a set of pretty colors…
It’s the ‘secret weapon’ that creates a connection with clients, builds loyalty, and attracts and retains the top talent in your industry.
A strong, strategic brand lets you charge what you’re worth, accelerate growth, and finally become the leader in your industry.
So if you want to escape the commodity trap and stop competing on price…
Then we’re the experienced, dynamic duo to help you turn it all around!
With a 40+ year proven track record of results, we’re the ‘go-to’ B2B brand experts for 3 main reasons:
- We identify problems that cost sales and prevent growth
- We unify your team behind a clear, consistent philosophy
- We build a brand strategy to stand out as an industry leader
Sound like what you’re looking for?
Then be one of 5 B2B businesses this month to claim a free ‘Brand Transformation’ strategy session and Custom Brand Action Plan now.
We’ll reveal the exact step-by-step game plan to bring your brand to life and attract more of your dream customers!
APRIL MARTINI
Co-Founder at Forthright People
April Martini
Anne Candido
Co-Founder at Forthright People
Anne Candido
Claim Your Free Brand Action Plan & Become a Leader In Your Industry
We Create Strategic B2B Brands That Stand Out & Become An Authority In Any Industry
Build A Powerful Brand & Win More Dream Clients
Without a brand, your business is commoditized and competes on price. This ‘commodity trap’ backs you into a corner, restricts business decisions, and costs you sales. We tailor every brand strategy to your goals and industry, giving you a competitive edge to set you apart.
Create A Brand Strategy To Drive Real Results
A brand is more than your logo, website, colors, and fonts. It’s a philosophy people associate with when they think of your company. We work with you to come up with a clear, compelling brand story, message, and value proposition to get everyone on the same page and drive real results.
Turn Big Brand Thinking Into An Actionable Game Plan
There’s no one-size-fits-all solution because every business is unique. We take the time to listen to you, and actually identify your real business goals and issues. Then we develop a game plan to revitalize your brand to help you achieve those goals (no matter your budget).
Craft A Brand That Attracts & Retains Top Talent
A well-thought-out brand resonates with your clients AND your team. It creates an unbeatable culture. Using our Coach-Train-Do model, we’ll build internal capabilities and set your business up for success, so you have a brand that brings in the best talent, and gives them a deeper reason to stay.
Claim Your Free Brand Action Plan & Become a Leader In Your Industry
Who Can We Help?
Unlike other ‘one-size-fits-all’ brand agencies, we specialize in brand strategy for B2B companies who want to become leaders in their industry:
SMEs Who Need A Brand Strategy On A Budget
Brand strategy isn’t reserved for big names or B2C brands. With a combined experience of over 40 years, we know exactly how to set your brand apart from your competition - no matter your size or budget.
I cannot say enough about ForthRight People. They take the time to get to know you on a personal level—then they dive deep into how to best set you up for success. After every meeting, I left the conversation with a new way to look at and navigate the world around me. Their approach is honest but fair and very enlightening.
Remi W.
Chief Strategist,
Marketing Agency
B2B Business Owners Who Need More Leads
A strong brand will bring in qualified prospects and convert them into high-paying clients like clockwork. Finally have the “secret weapon” to attract your dream clients!
Having FRp participate in our workshops was a game changer. I knew immediately we had to have this level of concise expertise to take the project to the finish line.
Scott F.
CEO
Health Management Company
Service-Based Businesses Who Want More Sales
Whether you’re in construction, manufacturing, finance, or another service business, we’ll help you crack the code for B2B sales. With a strategic brand in place you’ll have consistent sales that grow stronger each month.
Extremely knowledgeable experts in the field with all the connections and advice we could ever ask for, easy to work with, great communicators who do what they say they will do, willing to teach alongside of just doing the work at hand.
Jessica C.
Senior Brand Manager
Commercial Construction Company
Marketing Managers Who Need More Fire Power
Manage a lean marketing team or do it all yourself? If you’re overwhelmed and need a helping hand, outsource your brand-building to us and let the experts do the heavy lifting.
A true marketing and branding partner. They take time to learn about your business and challenges so they can help find opportunities for you to be successful.
Jodi F.
Director of Marketing
Manufacturing Company
Claim Your Free Brand Action Plan & Become a Leader In Your Industry
ForthRight People vs Traditional Branding Agency
One-size-fits-all Approach
Average Agency
Hidden Costs
B2B Brand Experts
Effective Brand Development
Drives Real Results
Clear Plan & Communications
Internal Capabilities Building
Strategy AND Execution
Optimize Marketing Budget
Work Directly With Co- Founders
Claim Your Free Brand Action Plan & Become a Leader In Your Industry
Meet Your Brand Transformation Dynamic Duo
April Martini
With 17 years exploring the ins and outs of agency life, April Martini brings the agency perspective to ForthRight People. April uses her years of branding, design, CPG, advertising, and production experience to bring clients’ brands to life.
Anne Candido
Anne Candido provides ForthRight People clients with the corporate perspective. Coming from P&G and equipped with 2 decades worth of experience in R&D, product development, brand marketing and communications, Anne knows exactly what brands need.
What’s Included With Our B2B Brand Strategy & Execution
- Brand identity: Defines what your brand currently needs and what opportunities exist, and uncover what you uniquely own and can deliver vs your competition.
- Brand story: We’ll figure out what’s the rallying story and define your “why” so you have a strong brand your team can get behind and that resonates with customers.
- Brand character & tone of voice: Bring to life your ‘why’, your impact and the tone your brand communicates authentically and consistently.
- Brand tool kit: Logo, icons, brand colors, typography, photography, tone of voice, and messaging etc.
- Brand architecture: Framework for an infrastructure that is strategic and meaningful, and ties back to the brand for all of your products and services.
- Mission, vision, and core values: Pinpoint your company culture and have a framework to help you to find and retain top talent.
- Brand messaging + communication strategy: What you say about your brand that gets translated into marketing and sales materials.
Claim Your Free Brand Action Plan & Become a Leader In Your Industry
The Benefits of Our B2B Branding
Communicate Your Difference
We help you to connect the dots in the mind of your customer, and FINALLY articulate what makes you different and better
Pricing Power
You’re no longer commoditized and compared on price. Your brand power helps you to close sales
Attract & Retain Top Talent
Sick of losing staff to your competitors? Your brand strategy should attract top talent by establishing an unbeatable culture
Competitive Moat
Brand is your “secret weapon” that can’t be copied by competitors
Company on the Same Page
From R&D to sales, you’ll get the whole company aligned to the bran and see their role as part of the bigger whole
Brand Ambassadors
Increase brand recognition and loyalty among your market and customers
Claim Your Free Brand Action Plan & Become a Leader In Your Industry
Claim Your FREE 30-Minute
“Brand Transformation” Strategy Session And Transform Your Business From A Commodity To An Industry Leader!
In 5 businesses can work with one of our founders, April Martini or Anne Candido, to develop an effective brand that stands out from the sea of sameness.
Here’s what you get in this free, no-obligation session:
How To Leverage Brand & Lead Your Industry
We’ll reveal how we helped Bethany School and LYP Health Management by differentiating themselves to become the leader in their industry (and how you can too!).
B2B Brand Strategy On A Budget
Discover how you can achieve “Big Brand Energy” and develop a brand strategy your whole company can rally behind (no matter your budget).
Find Out What Really Sets A Business Apart
You will uncover the core brand activities you should focus on to drive real, profitable business outcomes (don’t spend an extra penny to re-do your logo just yet).
BONUS: Custom Brand Action Plan (Worth $2,497)
Whether we’re a good fit to help you or not, we’ll send you a brand strategy framework tailored to your business goals that you can put into action immediately...
Claim Your Free Brand Action Plan & Become a Leader In Your Industry
What Clients Have To Say
Experienced brand strategists
Experienced Brand Strategists with the knowledge of large scale operations and the agility and speed of small business operations.
Sarah B.
Director of Marketing and Communications, Health Management Company
Coolest ladies with years of knowledge and experience
Extremely knowledgeable, experts in the field with all the connections and advice we could ever ask for, easy to work with, great communicators who do what they say they will do, willing to teach alongside of just doing the work at hand
Jessica C.
Senior Brand Manager,
Commercial Construction Company
Cut our attrition rate in half
FRp helped us to articulate and establish our culture through carefully crafted mission, vision, value statements. They also provided a launch plan that engaged everyone in our organization. The results have been outstanding! In fact, our attrition rate was cut in half.
Scott F.
CEO
Health Management Company.
Provided much more than I had originally expected
ForthRight took the time to understand our organization and our marketing and branding needs. They developed a brand story that spoke to who we are as an organization. They provided much more than I had originally expected.
Rashmi D.
Founder National Sorority
Masterfully supported me through a major career transition
I recently engaged Forthright People to support me through a major career transition. April has masterfully guided me along as I restructure my team, refine our processes, and gain control of my workload. Her strategic approach to look beyond our immediate needs is making a tremendous impact on our entire company. Plus, I’m finding the balance required to be successful as a female executive AND a mother of two—something April knows all about!
Ali H.
VP Strategy & Business Development, Commercial Construction Company
Honest approach and very enlightening
I cannot say enough about ForthRight People. They take the time to get to know you on a personal level—then they dive deep into how to best set you up for success. After every meeting, I left the conversation with a new way to look at and navigate the world around me. Their approach is honest but fair and very enlightening.
Remi W.
Chief Strategist, Marketing Agency
Claim Your Free Brand Action Plan & Become a Leader In Your Industry
3 Steps To Escape The Commodity Trap And Be A Leading Brand In Your Industry
Book Your Free Brand Strategy Session
- We’ll find & discuss your business goals and problems
- Identify real challenges holding your business back
- Reveal key opportunities to bring your brand to life
Research, Strategize and Execute
- We’ll dive deep into your existing brand strategy
- Craft a strategy which solves business challenges
- Execute all deliverables and build internal capabilities
Be The Leader Of Your Industry
- We’ll find & discuss your business goals and problems
- Identify real challenges holding your business back
- Reveal key opportunities to bring your brand to life
Claim Your Free Brand Action Plan & Become a Leader In Your Industry
Our ‘Branding That Makes Money’ Guarantee
Currently unsatisfied with your branding agency or can’t figure out how to create a powerful brand on your own? Let us bring your brand to life.
We have worked with B2B businesses across more than 20 industries and we know exactly what it takes to transform your brand. We’ll bring your brand to life in a way that actually helps you achieve business goals… or we’ll work for free until we’ve nailed it.
Frequently Asked Questions
We are your personal coaches. Your strategic collaborators. Your creative partners. Backed by our forthright approach, our flexible “coach-train-do” framework ensures you get everything you need and nothing you don’t.
We build rock-solid brands and create successful businesses.
A strong brand is everything when it comes to success in business. It helps you connect with your clients or customers to build loyalty and advocacy, which leads to growth and scale. It makes you memorable and keeps your messaging on track so you can break through and gain traction. Most importantly, it’s the competitive advantage that sets you apart and fuels leads that convert into lucrative sales.
A strong brand is everything when it comes to success in business. It helps you connect with your clients or customers to build loyalty and advocacy, which leads to growth and scale. It makes you memorable and keeps your messaging on track so you can break through and gain traction. Most importantly, it’s the competitive advantage that sets you apart and fuels leads that convert into lucrative sales.
We solve business challenges with brand. It isn’t just about having a brand, it is about leveraging brand to filter choices about your business that help to unlock growth.
We help our clients build solid brands that guide their marketing efforts and drive their business goals. Our process involves a competitive audit, in-depth interviews, and plenty of one-on-one conversations to arrive at the essence of your brand and truly understand what makes you different. Then, with the help of our talented team of ultra-seasoned freelancers and boutique agencies, we get to work building everything you’ll need to move forward with your consistent and authentic look, tone and feel.
We help our clients build solid brands that guide their marketing efforts and drive their business goals. Our process involves a competitive audit, in-depth interviews, and plenty of one-on-one conversations to arrive at the essence of your brand and truly understand what makes you different. Then, with the help of our talented team of ultra-seasoned freelancers and boutique agencies, we get to work building everything you’ll need to move forward with your consistent and authentic look, tone and feel.
We take big brand thinking and make it work for your business & budget.
We aren’t going to try and make you run a ‘big budget strategy’ because it’s more exciting for us or enter our work in awards. We also work with your business and won’t impose our process on your business. With us, there is no one-size-fits-all.
We specialize in B2B brand strategy. We create brand strategies that drive real business outcomes, which means we solve business problems with brand solutions.
We listen to your goals, current problems, and will meet you where you are in your business. The goal is to help you identify the real challenges that are holding back your business.
We aren’t going to try and make you run a ‘big budget strategy’ because it’s more exciting for us or enter our work in awards. We also work with your business and won’t impose our process on your business. With us, there is no one-size-fits-all.
We specialize in B2B brand strategy. We create brand strategies that drive real business outcomes, which means we solve business problems with brand solutions.
We listen to your goals, current problems, and will meet you where you are in your business. The goal is to help you identify the real challenges that are holding back your business.
+ BONUS
A Custom Brand Action Plan Which Outlines The Exact Framework For You To Stand Out And Win More Work (Valued $2,499)
Book Your FREE Brand Strategy Session
& Discover What’s Holding Your Business Back
Have branding experts look into your current brand strategy — with zero cost and obligation. We’ll identify overlooked opportunities, create a strategic brand action plan, and reveal to you which aspects to double down on.
Hurry though — Anne and April can only take on 5 businesses in